For Opas Frischekiste, a B2B fruit shop, I ensured that every wholesale order included a mandatory fruit crate (“Kiste”). I evaluated custom code, product bundles, and BOGO/cart rule plugins, ultimately implementing a BOGO rule that automatically added the crate to the cart. This solution streamlined the ordering process, reduced errors, and maintained a smooth customer experience.
The business model required that every wholesale (B2B) customer purchasing from Opas Frischekiste always receives at least one fruit crate (“Kiste”). The challenge was to ensure that the Kiste was automatically added to the cart whenever customers started shopping, without them needing to manually select it. At the same time, the solution needed to:
I explored different options:
I chose option 3 because it was:
Using a WooCommerce BOGO / cart discount plugin, I set up a rule:
This way, customers always saw the Kiste in their cart without needing to take action themselves.
The shop ensured that every wholesale order included the required crate, reducing friction for customers and streamlining the ordering process for the business.
